UK Athletics Launches Kentucky Athletics Interactive

Aug. 19, 2010

LEXINGTON, Ky. – The UK Athletics Department has launched the first phase of a new in-house, commercial-free interactive website, Kentucky Athletics Interactive.

Kentucky Athletics Interactive, which can be accessed at http://interactive.ukathletics.com, was launched Thursday to inform and educate prospective UK student-athletes and their families, as well as the general public, about the University of Kentucky Athletics Department and its mission. The primary goal of the website Interactive is to provide online visitors with a broad overview of the UK Athletics program and each of its 22 varsity sports in an innovative and entertaining way. The hope of the site is to provide an accurate glimpse of what it means to study and compete as a nationally prominent student-athlete at UK.

The website is meant to complement – not compete – with UK’s official website, UKathletics.com, which will continue to serve as the primary online source for accessing up-to-date information about UK Athletics as well as purchasing tickets and other merchandise.

 “Kentucky Athletics Interactive will be a valuable tool for UK Athletics to bring our fans, prospective and current student-athletes and their families closer to our program," UK Athletics Director Mitch Barnhart said. "We will continue to find ways to give a closer look from a Wildcat point of view and having our own interactive website helps provide that platform.”

Included on Kentucky Athletics Interactive will be professionally produced highlight and informational videos in addition to general information about the UK Athletics Department and the university at-large.

The website will include custom micro-sites on each of UK Athletics’ 22 varsity sports. At the time of UK’s initial launch on Thursday, three micro-sites are available for football and men’s and women’s soccer to coincide with the start of their respective seasons. Additional micro-sites will be added in the coming weeks and months in accordance with each sport’s primary competitive season.

The website will include a link to “UK Tube,” the new official video site of the Kentucky Wildcats, which will feature new videos created by the UK Sports Video staff, as well as UK student-athletes, coaches and other staff, in accordance with NCAA rules and regulations.

Also, prospective student-athletes can learn about the “first three steps” all prospective student-athletes must take to compete as a Division I athlete at UK. Links to other websites will be available, including UKathletics.com, seeblue.com and SECsports.com.