Kentucky Launches The New CWS Virtual Venue

Aug. 22, 2014

Kentucky Football Virtual Venue

LEXINGTON, Ky. -- Kentucky Athletics has partnered with IOMEDIA to introduce The New CWS Virtual VenueTM, which will provide fans their first look inside a newly renovated Commonwealth Stadium, opening in 2015. The Virtual VenueTM website is located at and, and it can also be accessed by clicking the link above.

When fans visit the Virtual VenueTM, they will have the ability to click on any seat and get a 360-degree view inside Commonwealth Stadium from that seat location. Fans can compare sight lines from two different views at once, as well as see the benefits and amenities associated with each seat. Clicking on a seat also displays the season ticket price and the annual K Fund donation associated with the seat, if applicable. Fans can also get their first look at the new premium seating areas on the south sideline, including new interior club and suite views. Later next week, UK will unveil nighttime views of The New CWS within this application.

"With the Virtual VenueTM, our fans can visualize themselves inside The New CWS for the first time," said Joe Sharpe, Associate Athletics Director for Ticketing. "This interactive platform really brings our vision for The New CWS to life. We are excited to offer our loyal season ticket holders the opportunity to select their own seats for 2015 using the Virtual VenueTM. Throughout our BBN First initiative, we have been seeking to enhance the fan experience. The opportunity to provide our fans with the state-of-the-art ability to select seats is a great way to begin a memorable occasion. Our goal has always been to provide a first-class experience for the Big Blue Nation, and our partnership with IOMEDIA takes this to a new level." 

Fans are encouraged to visit the Virtual VenueTM as often as they'd like to become familiar with the views from different seat locations, as well as the new numbering system for Commonwealth Stadium and new seat types in many areas. Beginning in October, football season ticket holders will utilize the Virtual VenueTM tool to select their own seats for the 2015 season. As the seat selection process continues throughout October and November, seats will change colors so fans know which seats are still available to be selected, and which seats have already been reserved. Season ticket holders can find the latest information about the selection process online at Seat Selection Central (      

"We are very excited to provide the University of Kentucky and their fans with our Virtual VenueTM technology," said Peter Korian, President for IOMEDIA, Inc. "This partnership resonates with our core vision to transform how fans everywhere can engage with their school or team, and today the University of Kentucky is launching the very best online experience to achieve that."

"As an organization, UK Athletics has always been fan focused and its new Virtual VenueTM will provide their fans with the ultimate online experience for relocating season tickets and purchasing new season tickets," added Andrew Lafiosca, Director of Business Development, IOMEDIA, Inc.

The Virtual VenueTM digital platform is the most accurate and engaging in-venue experience for customer engagement and fan interaction. IOMEDIA exclusively integrates the Virtual VenueTM consumer friendly visual front-end with Ticketmaster's sophisticated ticketing management back-end. This provides an industry-first solution that provides Wildcat fans with a seamless ticketing experience. The Virtual VenueTM technology is always evolving with new features and is exclusively developed and provided by IOMEDIA, Inc. as a next generation online destination for consumers everywhere.

For more information regarding this site or the new seat selection process, please call the UK Ticket Office at (800) 928-2287 or send an email to