Kentucky Basketball Goes Green!

Feb. 18, 2009

LEXINGTON, Ky., — Most will be wearing Kentucky blue, some will don Tennessee orange, but everyone will be going green when the Wildcats take on the Volunteers at Rupp Arena Feb. 21.

The University of Kentucky (UK) vs. the University of Tennessee (UT) basketball game is going green. Big Blue Sports Marketing, which is managed by IMG College, and AT&T Real Yellow Pages are partnering to sponsor their first phone book recycling program at the Feb 21 game.

All fans who bring an outdated directory to Rupp arena will receive an AT&T Real Yellow Pages prize pack. Tip off is scheduled at 1 p.m. Eastern time, and the game will be televised by CBS.

“Big Blue Sports Marketing is proud to be working with AT&T Real Yellow Pages to recycle directories”, said Angela Haar, General Manager of Big Blue Sports Marketing/IMG College. “This is an effective way to bring awareness and help support environmental initiatives in Kentucky.”

“This recycling program adds to AT&T's numerous local recycling efforts across the southeast, and we're happy to be part of Big Blue Sports Marketing's first recycling program, “said Amy Friskney, AT&T Advertising Solutions area marketing manager.

Sponsors of the event are AT&T Real Yellow Pages, LFUCG's Waste Management and Big Blue Sports Marketing.

The University of Kentucky has a long, proud history, and participating in this recycling effort adds another important chapter.

Kentucky basketball has won seven national championships and the football team has three straight bowl wins. It also boasts perennial national powerhouse rifle and swim teams, and offers students the opportunity to participate in 22 intercollegiate sports.

The university offers fans the opportunity to see intercollegiate sports at the highest level in the best conference in America – the Southeastern Conference.

Wildcat teams boast more than 30 NCAA Championships, and 270 conference titles along with countless individual awards and honors.

AT&T Advertising Solutions is the largest directory company in the world in terms of revenue, and it delivers print directories to more than 83 million residences and businesses in 22 states AT&T Advertising Solutions offers the most effective, full suite of advertising search products that enables advertisers to connect with potential customers anytime, anywhere. In addition to our print directories, we provide search information through YELLOWPAGES.COM, RealPagesLive.com, YPmobile, YP411 and more. Combined, these print and online products receive more than 5 billion consumer searches a year for local business information and provide more than 1 million advertisers with valuable sales leads to help their businesses grow.

AT&T Real Yellow Pages directories are recyclable, and the paper used to print the directories contains 40 percent recycled materials. The remaining paper fiber comes from residual sawdust created through lumber processing operations. Residents and businesses can visit Keep America Beautiful online at http://www.kab.org for recycling information in this community.

For more information on the print directory or YELLOWPAGES.COM, please call AT&T Advertising Solutions at 800-GET-REAL (438-7325) or visit online at http://www.1800getreal.com .

For additional information on Big Blue Sports Marketing please call 859-226-4329 or visit online at www.ukathletics.com.

About IMG College

IMG College is the leader in developing integrated licensing, marketing, and multi-media opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premiere sports, media, and entertainment company. For more information, please visit www.imgworld.com.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.