Kentucky Announces Website Redesign
Oct. 18, 2011
LEXINGTON, Ky. -- One of the top collegiate websites in the nation, UKathletics.com has undergone a redesign, launched on Tuesday, Oct. 18, it was announced by UK assistant director of media relations Pete Camagna and UK senior associate director of athletics DeWayne Peevy.
The redesign is focused on highlighting some of the unique features available on UKathletics.com, including its ground-breaking, in-house blog Cat Scratches, headed by UK assistant director of media relations Guy Ramsey. In addition, the redesign will allow fans to better navigate to some of the more exciting UKathletics.com products, including video, photo galleries, social media and the innovative UK Athletics Interactive website.
"We are excited about the new UKathletics.com," Peevy said. "In an increasingly modern age, it is important for school websites to remain the first destination for fans and the new redesign of the site will create a more user-friendly website for our dedicated fan base. We certainly appreciate IMG and CBS College Sports, in addition to our talented staff - headed by Pete Camagna and creative director Kim Troxall - in helping get the new site off and running."
In February of 2009, Peevy and UKathletics.com unveiled a ground-breaking new in-house blog. The mission of the blog was to create an in-depth and behind-the-scenes look into UK Athletics, giving fans an unprecedented view into one of the top athletics programs in collegiate sports. With the increasing popularity of the blog and the new site design, the blog will feature a more prominent place on UKathletics.com.
In addition, the site redesign will feature more of UK's innovative UK Athletics Interactive site. The interactive site is a part of UKathletics.com, but features through views into each of UK's 22 sports, geared towards fans and recruits with the help of UK's dynamic publications team. With the increasing popularity of social media and UK's status as some of the most followed social media sites in collegiate athletics, the new redesign will feature a more prominent social media role.
The site redesign is UK's first since the 2008-09 athletics season.