UK Official Online Store Now Powered by TeamFanShop

July 25, 2012

JACKSONVILLE, Fla. - TeamFanShop, Inc., the third party business division of Fanatics, Inc., a leading online retailer of officially licensed sports merchandise, today announced a multi-year agreement with the University of Kentucky Wildcats. TeamFanShop will provide all e-commerce services for the Kentucky athletics program, including merchandising, fulfillment, marketing, and 24/7 customer service support. The upgraded official online store of the Kentucky Wildcats is now live at

"Uniting with TeamFanShop is an exciting time for the University of Kentucky athletics department. We chose their e-commerce services for several reasons that set them apart, one of which includes TeamFanShop's devotion to delivering a customer experience that exceeds all others," said Jason Schlafer, Senior Associate Athletic Director, UK Athletics. "Our loyal Wildcats fans deserve an online store that has an incomparable assortment of in-stock product. TeamFanShop allows us to deliver just that and more while reaching the Big Blue Nation worldwide."

The Kentucky Wildcats Online Shop features simple site navigation, safe and secure checkout, flat rate shipping, and quick and efficient delivery. Merchandise ranges from apparel items such as t-shirts, jerseys, sweatshirts and hats, to tailgating gear, home décor, auto accessories and more with over 1,800 unique products. Fans can also celebrate the Wildcats 2012 NCAA Men's Basketball Championship with official Nike Locker Room apparel.

"Adding the Kentucky Wildcats as a partner is a milestone for our company. We are ecstatic to offer our merchandising expertise to the Wildcats and strengthen their winning brand in the e-retail realm," stated Brian Swallow, Senior Vice President of Strategy and Business Development, Fanatics, Inc.