Safelite AutoGlass&reg; Enters a Multi-Year Partnership with University of Kentucky Athletics
May 6, 2013
LEXINGTON, Ky. – Safelite AutoGlass®, the largest provider of vehicle glass repair and replacement services in the U.S., is now a proud sponsor of the University of Kentucky Athletics, focusing on the Men's and Women's Basketball teams and Football team. Under the three-year sponsorship agreement, Safelite AutoGlass® is the official auto glass repair and replace provider of UK Athletics.
The partnership will include a strong in-game presence with signage as well as video and LED Ribbon Board. Safelite AutoGlass® customers in Kentucky will have a chance to enjoy unique customer appreciation events at the stadium and other great experiences.
"Safelite AutoGlass® is committed to being an active community partner," said Todd Hoffman, Safelite's Kentucky-based General Manager. "We are excited to interact with the many great Wildcat fans during home games."
IMG College, the multi-media rights partner of University of Kentucky, brokered the sponsorship, including the creative use of the school's intellectual property and the unique experiences which will be provided.
The partnership will encompass promotional efforts across all media platforms including Radio and TV spots during each football and basketball game broadcast; print ads in the football and men's basketball yearbook and playbook; and digital presence on the University of Kentucky Athletics website on www.ukathletics.com.