Verizon Wireless Named Official Wireless Telecommunications Partner of UK Athletics

Feb. 10, 2009

Lexington, Ky. – University of Kentucky and Verizon Wireless today announced a three-year partnership agreement designating Verizon Wireless as the official wireless telecommunications provider of the Wildcat athletics program.

“We are thrilled to be partnering with Verizon Wireless,” said Angela Haar, general manager, Big Blue Sports Marketing/IMG College. “We look forward to enhancing our fans' experience with the latest technological advancements and providing the very best for Kentucky.”

Under terms of the agreement, Verizon Wireless will receive radio, print, and Internet advertising, as well as signage, onsite category exclusivity, and use of athletic logos. Additionally, Verizon Wireless will activate the partnership with co-branded product at UK Athletic events, during radio broadcasts on the Big Blue Sports Network, and on UKAthletics.com.

"We are extremely proud to be the Official Wireless Provider of UK Athletics, said Greg Haller, president-Kentucky/Indiana/Michigan Region, Verizon Wireless."We invest billions of dollars in our nationwide network every year to ensure that when our customers press 'send,' their calls go through and stay connected. Coaches, fans, and others affiliated with UK athletics will enjoy the same consistent service across the nation-whether they're making a voice call, sending a text or picture message, browsing the Internet, or checking email."

The partnership agreement will run through June 2011.

About IMG College

IMG College is the leader in developing integrated licensing, marketing, and multi-media opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premiere sports, media, and entertainment company. For more information, please visit www.imgworld.com .

About Verizon Wireless

Verizon Wireless operates the nation's most reliable and largest wireless voice and data network, serving more than 80 million customers. Headquartered in Basking Ridge, N.J., with more than 85,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, visit www.verizonwireless.com . To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia .