DeWayne Peevy is in his fourth year at the University of Kentucky and his first as the executive associate athletics director, in charge of UK athletics external operations.
Peevy, who joined UK in August 2008, oversees the public relations efforts for the entire athletics department in addition to his duties as the primary contact for UK's nationally recognized men's basketball program.
Upon his hiring, Peevy pioneered a 22-sport wide UK blog, an innovative and rare addition to a media relations department, and he oversees the award-winning Kentucky sports publication department. Additionally, Peevy coordinates interviews with local and national media for head coach John Calipari and the men's basketball team and he is the spokesman for the storied program.
The Birmingham, Ala., native also serves on the NCAA Division I Men's Basketball Final Four Media Coordination Committee and he previously served as the sports information director representative on the board of the United States Basketball Writers Association.
Peevy came to UK after spending eight years at the Southeastern Conference. He was responsible for the day-to-day publicity of the SEC men's basketball. A graduate of the University of Montevallo, Peevy served as the media director of the SEC Men's Basketball Tournament from 2004-08.
Prior to his time at the SEC, Peevy spent nearly three years at his alma mater where he oversaw and handled all media and promotional operations for all nine varsity sports. He received six national publication awards from the College Sports Information Directors of America at Montevallo.
Peevy also served as the assistant information director at the Gulf South Conference from September 1996 to October 2007.
Peevy received his bachelor of business administration degree in accounting from the University of Montevallo in 1996.
He and his wife, Allison, have two children, Kaitlyn, 11, and Braden, 4.
