Athletics News

 Craig Hornberger
Craig Hornberger

Position:
Director of Multimedia


In his 10th year at Kentucky, Craig Hornberger serves as the director of multimedia for the UK Athletics Department.

The award-winning multimedia office functions as part of external operations, which also comprises marketing, media relations and sports video. It is responsible for providing professional in-house print and online graphic design services for all units within the department as well as programming dynamic web sites, providing editorial blog content and facilitating other web services on the department's official website, UKathletics.com, and via social-media platforms, such as Twitter and Facebook.

Over the previous nine years, UK Athletics has received numerous Citation of Excellence and Best in the Nation awards for its publications by the College Sports Information Directors of America. During this time, Hornberger has received many CoSIDA Best in the Nation awards for his layout and design of various athletic department publications, including: the 2009-10 and 2010-1l men's basketball yearbooks; and the 2010-11 men's basketball poster. UK's Athletic Annual Report, which Hornberger art directs and co-edits, has twice received an American Inhouse Design Award (in 2010 and 2011) from Graphic Design USA and earned CoSIDA Best in the Nation honors in 2012.

Hornberger also has been instrumental in helping the department adapt to transformative changes that have occurred nationally in collegiate athletics and elsewhere as a result of major advances in digital/social media technology. He played a lead role in the development and creation of Kentucky-Interactive.com, an innovative in-house website designed to inform and educate prospective UK student-athletes and their families, as well as the general public, about the athletics department and its mission. The website, which complements UK's official website, UKathletics.com, was launched in August 2010. It features information on various aspects of UK's overall athletic program as well as in-depth microsites for each of Kentucky's 22 varsity sports.

In addition to his regular duties, Hornberger has twice represented the athletics department on campus-wide request for proposal (RFP) committees to select commercial full-service and stationery print vendors for the University.

Prior to coming to UK, Hornberger was the sports publications director at the University of Virginia in Charlottesville, Va., since 1988. While there, he oversaw the collection and layout of artifacts and imagery for the University of Virginia Football Hall of Fame. In 1995, he worked as the photo research editor for the book, `Hoos `N' Hokies: The Rivalry. He also collaborated with the UVa Development Office in the production of First and Goal, a publication about the school's football stadium expansion project. The publication received a 1999 Award of Excellence from the Council for Advancement and Support of Education (CASE).

From 1985 to 1988, Hornberger worked as publications editor for the Virginia Student Aid Foundation. During that time, he managed production of the VSAF's national award-winning quarterly magazine, Virginia: Inside Cavalier Sports. Before working for VSAF, Hornberger spent one year as sports publications director at West Virginia University.

He is a 1982 graduate of Lycoming College in Williamsport, Pa., and a member of Phi Kappa Phi National Honor Society. Following graduation, he interned in the sports information offices at Princeton University and Virginia.

Hornberger is married to the former Lora Sackett of Smithfield, Pa. The couple has two daughters: Tiffany and Eryn.

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