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K Fund unveils new website, but mission remains unchanged

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K Fund site.jpgBeginning this week, the K Fund has a brand new online presence.

On Tuesday, the K Fund - the fundraising arm of UK Athletics - announced a redesign of its website, KFundonline.com, developed in conjunction with assistant director of media relations Pete Camagna. In the past, the K Fund's site has functioned as a part of UKathletics.com and used the same layout. With the new website, the K Fund remains integrated into UKathletics.com, but with a customized look and feel.

The changes were made to enhance the website's interface and make it more user-friendly, but the driving purpose behind everything the K Fund does remains the same. The K Fund always has been and will continue to be dedicated to providing the resources necessary for UK student-athletes to pursue excellence on the field of competition and in the classroom.

Without the loyal fans and friends that invest in the K Fund, a memorable 2012 that included a men's basketball national championship, the hiring of Mark Stoops as football coach, the construction and renovation of several facilities and multiple postseason berths would not have been possible.

Donations to the K Fund through Annual and Capital funds are used to provide student-athlete scholarships, including tuition, room and board; academic support and career development; athletic facility maintenance, renovation and construction; and coaches and administrative support.

Each year, supporting 340 student-athlete scholarships becomes a more costly endeavor. The average cost including tuition and fees, room, meals and books for in-state student-athletes is $20,808 and $30,989 for out-of-state Wildcats. Thanks to general donations and donations associated with season-ticket purchases, the K Fund is able to help provide for the broadest athletic program in the Southeastern Conference, one that operates self-sufficiently without any state or university funds.

The best place to learn more about how to follow the directive of the K Fund and "Invest in Blue" is to visit KFundonline.com and follow the K Fund on Twitter @UK_KFund.

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