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Redesign highlights new direction of UKathletics.com

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dotcom_web.jpg On Tuesday, Oct. 18, UK Athletics announced the redesign of its website, UKathletics.com.  Senior associate director of athletics DeWayne Peevy had this to say about the new look of the site:

"We are excited about the new UKathletics.com," Peevy said. "In an increasingly modern age, it is important for school websites to remain the first destination for fans and the new redesign of the site will create a more user-friendly website for our dedicated fan base. We certainly appreciate IMG and CBS College Sports, in addition to our talented staff - headed by Pete Camagna and creative director Kim Troxall - in helping get the new site off and running."

Over the past few years, UK Athletics has made a leap forward into that "increasingly modern age", launching this blog, Cat Scratches; developing the UK Athletics Interactive site; giving fans unprecedented access to photo and video content; and prioritizing social media. Above all else, the redesign of the website was undertaken to emphasize that new content.

As with anything new, it will take some time to become accustomed to the new look and feel of the website, so here is a guide to some of the major changes:

Home page interface
- This will be the first thing visitors notice when navigating to the new home page. The media wall featuring the top stories in UK Athletics now features larger photos and videos and a tabbed view that allows readers to see the latest video, blog and photo content without leaving the home page. On the blog tab, there is even a column displaying the latest feature articles posted on Cat Scratches.

Team-specific home page interface
- The new home pages for each of UK's 22 varsity sports work just the same as the overall UKathletics.com home page with tabs for top stories and video, blog and photo content. The difference will be that only content for the corresponding sport will be shown on the page.

Team-specific menu navigation
- Under the old design, readers would have to look around the page to find relevant links to rosters, statistics, news, archives, schedules and more. In the new design, those links are located at the top menu for each sport.

Social media a focus
- Recognizing how often fans now turn to social media for the latest news on their favorite teams, Facebook, Twitter and other outlets have been integrated into the redesign. On all team pages, there are three buttons linking to that team's Interactive site, Facebook page and Twitter feed. Additionally, "Social Media" has a spot all to itself on the top menu navigation with links to Facebook and Twitter accounts for all UK teams. There is also a page exclusively dedicated to social media that features a directory of all coaches and teams using social media platforms.

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