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UK launches redesign of Interactive site

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Sport-Page-Button.jpgIn an ongoing effort to inform online visitors about UK Athletics in a visually dynamic and interesting way, the UK Athletics Department has redesigned its in-house, commercial-free interactive website, Kentucky Athletics Interactive. The website is in its second year of existence.

Kentucky Athletics Interactive, which can be accessed at http://interactive.ukathletics.com, was launched last year to inform and educate prospective UK student-athletes and their families, as well as the general public, about the University of Kentucky Athletics Department and its mission. The primary goal of the website is to provide online visitors with a broad overview of the UK Athletics program and each of its 22 varsity sports. The hope of the site is to provide an accurate glimpse of what it means to study and compete as a nationally prominent student-athlete at UK.

The website is meant to complement -- not compete -- with UK's official website, UKathletics.com, which will continue to serve as the primary online source for accessing up-to-date information about UK Athletics as well as purchasing tickets and other merchandise.

The update includes a redesign of the homepage to improve the site's appearance, accessibility, and path to UK's individual sports and the department's general information. With information on all 22 of Kentucky's varsity sports, an overview on UK's facilities, academics and mission, the redesign was aimed at making all of that information easier to locate for readers.

Included on Kentucky Athletics Interactive are professionally produced highlight and informational videos in addition to general information about the UK Athletics Department and the university at-large.

The website includes custom micro-sites on each of UK Athletics' 22 varsity sports. UK will be launching the updated individual sport sites throughout the 2011-12 year to coincide with each team's season.

The website also includes a link to "UK Tube," the official video site of the Kentucky Wildcats, which features videos created by the UK Sports Video staff, as well as UK student-athletes, coaches and other staff, in accordance with NCAA rules and regulations.

Also, prospective student-athletes can learn about the "first three steps" all prospective student-athletes must take to compete as a Division I athlete at UK. Links to other websites will be available, including UKathletics.com, seeblue.com and SECsports.com.

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